About BEETLE PRO
Made slowly, to be lived with
Since 2014, our makers in Asheville have built solid wood furniture for real homes — honest materials, fair prices and pieces meant to be kept for years.
Our story
We started with one table
BEETLE PRO began in 2014 in a small workshop in Asheville, North Carolina, with a single walnut dining table built for a friend. It was joined by hand, finished with oil — and it’s still in daily use.
Word traveled one table at a time. Today we’re 40 makers, building sofas, beds and storage the same way: solid wood frames, natural fabrics and honest prices, delivered by people who care where each piece lands.
Homes furnished since 2014
Solid wood frames, every piece
Makers in our Asheville workshop
Warranty on frames and joinery
What we believe
Four promises in every piece
Solid wood
Every frame is FSC-certified oak, walnut or ash — no particleboard, no veneered shortcuts.
Natural fabrics
Linen, wool and cotton bouclé that soften with use. Order up to six swatches free.
Honest pricing
We sell direct from our own workshop, so you pay for materials and making — not markups.
Made to last
A 5-year warranty on frames, joinery, springs and hardware — and spare parts kept on the shelf.
Our makers
The hands behind every piece
Eli Navarro
Lead woodworker
Grace Whitfield
Head of upholstery
Sam Okoye
Finishing & care
The showroom
Come and sit on everything
214 Mercer Street, New York. Open Monday to Saturday 10am–7pm and Sunday 11am–6pm — bring your measurements, we’ll bring the swatches.
